PORTFOLIO SNAPSHOT

APOLLO 24/7 Integrated OOH + Digital Campaign

Campaign Hashtag: #DirectApolloSe

Client: Apollo Hospitals & Apollo 24|7
Industry: Healthcare & Telemedicine | App Marketing | SaaS Platform

Objective: Increase top-of-mind awareness for Apollo 24/7 as the trusted, credible digital health platform | Reduce self-diagnosis and “Google doctoring” behavior by directly connecting people to real Apollo doctors | Drive teleconsultation adoption, preventive tests, and first-time app downloads.

Core Message: “When it comes to health, don’t guess. Go #DirectApolloSe."

Channels: OOH (Static + Digital LED) | QR POS + Storefront Vinyls | Social Media (IG, YT, Twitter) Bite-sized narrative reels, UGC | Corporate health camps

Case Study

Key Impact: Shifted consumer behavior away from self-diagnosis
Strengthened Apollo’s leadership as India’s most trusted healthcare ecosystem
Demonstrated effectiveness of OOH → Digital → Consultation conversion pipeline
Reinforced emotional trust + medical authority

APOLLO 247

Campaigns | Content | Creative Snippets

Client: Meals for Mutts Australia
Industry: Pet Care | Retail | FMCG | Digital

Case Study

MEALS FOR MUTTS AUSTRALIA

Context & Challenge
Meals for Mutts needed a voice that conveyed its core — holistic, conscious, 100% Aussie-made, all-natural, superior nutrition for pets.

Our Strategy
Center the narrative on care, science, and heart — not just ingredients.

Creative Execution Brand story and messaging architecture Social storytelling & lifestyle photography in green outdoor spaces. Warm, comforting tone of voice

Impact Clear brand purpose, user engagement, & emotional resonance Strong community connection - emotional and breezy owing to the content versatility Reinforced trust & adoptability

Meals for Mutts Australia

Content - Creative Snippets

SMARTWORKS IPO LAUNCH

Case Study

Campaign: #SmartworksIPO2025

Brand: Smartworks | Leading Managed Office Platform (India | Singapore)
Industry: Real Estate | Managed Offices

Objective

• Reposition Smartworks from a flexible workspace operator to a credible, enterprise-grade workplace platform ahead of its IPO in July 2025.

• Build brand equity and communications momentum to support the IPO campaign—ensuring Smartworks’ narrative, visuals, messaging and social footprint aligned with investor, enterprise client and market expectations.

• Drive awareness, engagement and favourable sentiment among retail investors, institutional investors, enterprise clients and other stakeholders during the IPO phase.

Impact

• Social impressions on LinkedIn/Instagram grew ~×2 during the campaign window compared to preceding period (internal benchmark)

• Engagement rate on Instagram Reels/Stories exceeded historical average by ~35%

• Employee-generated content (hashtag usage #SmartworksIPO2025) exceeded target—over 100 posts from employees and clients

• Stakeholder impact: Internal employee-survey post-campaign showed +20 % uplift in “Smartworks seen as enterprise-grade workplace partner” vs pre-campaign baseline.

Business alignment: The communications campaign dovetailed with the IPO milestone, supporting Smartworks’ transition from flexible-workspace brand to publicly-listed enterprise-scale operator.

Timeline

Pre-Campaign (4 weeks pre-IPO)

• Revamp social assets + teaser visuals

• Internal town hall

• Build-up content: campus stories, client voices, investment education

IPO Phase (Day 0 to +2)

• Day 0: Campaign launch + anchor investor announcement + “Going Public” hero creative

• Listing Day: Live updates, celebrations, listing ceremony (YouTube & socials)

• Post-listing: Thank-you messaging + investor appreciation + brand story highlight

Post-Campaign (Weeks +2 to +4)

• Follow-up: Expansion roadmap + enterprise testimonials + “What’s Next” narrative

• Sustain momentum: Employee advocacy + client wins + new workspace announcements

Case Study

MSM Unify | IELTS April Intake Performance Campaign

Client: MSM Unify — an ed-tech platform that offers services to help students access global study opportunities, including IELTS preparation.

Goal: Maximize lead acquisition during the high-intent April IELTS intake window by providing value-first learning resources and driving registrations for paid IELTS prep programs.

The Challenge: April is one of the highest IELTS registration months due to global university deadlines.
However, the market is cluttered with generic prep materials, making it difficult for MSM Unify to stand out and drive meaningful engagement.

The brand needed a high-value offer that:

• Attracted serious test-takers

• Positioned MSM Unify as a trusted authority

• Converted interest into course enrollments

Our Strategy

We built a Value → Education → Conversion funnel anchored in gated content + expert-led webinars.

Step 1 — Insight & Timing

Identified April as a peak motivation period for test takers → launched campaign 3 weeks prior to maximize urgency.

Step 2 — High-Value Content Assets

Created a downloadable IELTS “Cracking Guide” + Cheat Sheet with:

• Practical strategies for all test sections

• Scoring improvement tips

• Real task examples and breakdowns

This positioned the brand as useful before being promotional.

Step 3 — Gated Conversion Layer

Built a lead capture landing page requiring:

• Name

• Email

• Phone

Result: High-intent lead pool with qualification built in.

Step 4 — Expert Webinar Series

Hosted live prep sessions led by certified IELTS trainers:

• Strategy deep dives

• Time management drills

• Live Q&A for performance guidance

Webinars reinforced trust and moved leads closer to enrollment.

Step 5 — Performance Promotion

Multi-channel rollout:

• Social media awareness ads

• Targeted interest-based campaigns

• CRM email nurture + drip reminders

• Webinar countdowns to drive urgency

Results

Leads Generated: Significant uplift vs. previous intake cycle Engagement Rate: Above-average click-through + webinar attendance Brand Perception: Strong credibility as a trusted IELTS prep authorityEnrollments:High % of leads converted into paid prep courses

Key Outcome:
The campaign successfully turned content into conversion, proving that education-led marketing drives higher quality leads in the test-prep category. This campaign reframed MSM Unify from simply being a prep provider to being a trusted learning partner.
By pairing gated educational resources with human-led guidance, we drove both volume and quality of enrollment leads during the most competitive season.

Brand Architecture & Identity

Shaping how your brand looks, feels, and thrives.

BLOOM LOOM — Herbal Tea Rituals

Concept Note:
The packaging uses earth-toned, recycled paper textures to reflect its botanical and slow-living philosophy.
Soft hand-drawn floral illustrations convey natural sourcing and gentle care.
Generous white space, muted tones, and serif typography create a calm, grounded visual experience that mirrors the soothing ritual of tea.

Presence that feels like exhaling.

CLAY & CLOUD — Handmade Soap & Scents

Concept Note:
The design embraces minimal, sculptural simplicity, inspired by stone, clay, and gentle tactile surfaces.
A neutral palette (beige, cream, soft charcoal) paired with refined serif typography expresses quiet luxury.
Uncoated paper and matte textures reinforce a clean, calm, spa-like identity.

A brand that invites stillness.

TAILS & TALES — Natural Pet Treats

Packaging Concept Note:
The packaging tells a warm, playful story through illustrated animal characters and friendly shapes.
A cozy color palette and rounded typefaces create approachability and trust for pet parents. Each flavor features a unique character — making treat time fun, familiar, and full of heart.

A hug for your pet in a bowl.